Deskripsi Pekerjaan
Join Sony as a Product Marketing Specialist and become part of a legacy of innovation. We seek risk-takers, collaborators, and inspirational minds to drive our product vision forward. In this role, you'll shape how the world experiences Sony's cutting-edge technology through strategic market positioning and compelling storytelling. You'll collaborate with global teams to translate product features into customer value, conduct competitive analysis, and launch campaigns that resonate in the dynamic Philippine market. If you're passionate about technology and thrive in environments where creativity meets strategy, Sony offers the platform to transform bold ideas into market success.
Tanggung Jawab
- Develop and execute end-to-end product marketing strategies for Sony's consumer electronics portfolio
- Conduct market research and competitive analysis to identify growth opportunities
- Collaborate with product teams to define positioning, messaging, and launch plans
- Create compelling marketing collateral and sales enablement materials
- Lead cross-functional campaign execution across digital, retail, and event channels
- Analyze market performance data and optimize marketing ROI
- Manage product lifecycle communications from pre-launch to post-sales
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field (MBA preferred)
- 3+ years of product marketing experience in consumer electronics
- Proven track record of successful product launches in APAC markets
- Expertise in market segmentation and customer journey mapping
- Strong analytical skills with data-driven decision making
- Exceptional communication and presentation abilities
- Proficiency in marketing automation tools (HubSpot, Marketo)
- Fluency in English and Tagalog