Deskripsi Pekerjaan
About Easystore Commerce
Easystore Commerce is a leading omnichannel e-commerce platform dedicated to empowering businesses across Southeast Asia. Our mission is to make e-commerce simple and accessible, providing merchants with powerful tools to start, manage, and grow their online stores. We are a dynamic, fast-paced company where innovation and collaboration are at the core of everything we do.
The Role
We are seeking a talented and strategic Product Marketing Specialist to join our headquarters in Puchong, Selangor. In this critical role, you will bridge the gap between our product and our merchants. You will be responsible for crafting compelling narratives, launching impactful go-to-market campaigns, and driving the adoption of features that directly help our merchants succeed. You will work closely with Product, Sales, and Marketing teams to ensure our value proposition is clearly communicated and our impact is undeniable.
What You Will Do
From developing messaging for new features to creating content that educates and inspires, your work will have a direct hand in shaping how businesses grow. You will dive deep into merchant insights, analyze market trends, and develop data-driven strategies that drive engagement, retention, and revenue. This is an incredible opportunity to make a tangible impact on the success of thousands of businesses while advancing your career in a rapidly growing industry.
Why Join Us?
- Impact: Play a key role in shaping the narrative around products that directly empower merchants.
- Growth: Be part of a fast-growing company with tremendous opportunities for professional development and career advancement.
- Culture: Work in a collaborative, innovative, and supportive environment in our modern Puchong office.
- Rewards: Enjoy a competitive salary package (RM 5,000 – RM 6,500 per month) and comprehensive benefits.
Tanggung Jawab
- Develop and execute comprehensive go-to-market (GTM) strategies for new product features, updates, and major launches.
- Craft clear, compelling, and consistent product messaging and positioning that resonates with our target audience of merchants and entrepreneurs.
- Create high-quality marketing collateral, including product videos, landing pages, case studies, blog posts, and email campaigns.
- Conduct in-depth market research and competitive analysis to identify customer needs, market trends, and opportunities for differentiation.
- Partner with the demand generation team to build and execute multi-channel campaigns that drive product awareness, trials, and adoption.
- Monitor and analyze campaign performance metrics, using data to refine strategies, optimize marketing spend, and improve ROI.
- Collaborate closely with the sales team to develop sales enablement materials, training, and tools that empower them to effectively communicate product value.
Kualifikasi
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 2–4 years of proven experience in product marketing, ideally within a SaaS, e-commerce, or technology environment.
- Exceptional written and verbal communication skills in English; proficiency in Bahasa Malaysia or Mandarin is a strong advantage.
- Demonstrated ability to translate complex technical concepts into simple, benefit-driven customer messaging.
- Strong analytical skills with hands-on experience using tools such as Google Analytics, CRM platforms (e.g., HubSpot, Salesforce), and data visualization tools.
- Demonstrated ability to manage and prioritize multiple projects simultaneously in a fast-paced, collaborative environment.
- A genuine passion for e-commerce, digital marketing, and helping small-to-medium businesses succeed online.