Deskripsi Pekerjaan
Join Cornerstone Global Partners as a Program & Marketing Lead to shape the future of higher education admissions. This strategic role empowers you to design and execute innovative enrollment strategies that attract top-tier learners while optimizing institutional growth. You'll lead cross-functional initiatives to enhance brand visibility, develop targeted marketing campaigns, and refine admissions processes that ensure high-caliber student selection. Collaborate with academic teams to align program offerings with market demands, analyze enrollment trends, and implement data-driven solutions to achieve institutional goals. Your expertise will directly impact student diversity, program success, and organizational reputation in competitive higher education markets.
Tanggung Jawab
- Develop comprehensive admissions strategies to attract and select high-calibre learners
- Lead end-to-end marketing campaigns across digital and traditional channels
- Optimize enrollment funnels through data analytics and performance metrics
- Collaborate with academic teams to align program offerings with market needs
- Manage admissions processes and ensure compliance with regulatory standards
- Analyze market trends and competitor activities to identify growth opportunities
- Mentor marketing team members and foster a culture of innovation
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field; Master's preferred
- 5+ years in higher education marketing or admissions leadership
- Proven track record in developing successful enrollment strategies
- Expertise in digital marketing tools and CRM systems (e.g., Salesforce)
- Strong analytical skills with experience in data-driven decision making
- Excellent project management and cross-functional collaboration abilities
- Knowledge of international education markets and student recruitment trends
- Exceptional communication and stakeholder management skills