Deskripsi Pekerjaan
Be a part of the Mapuan brand of excellence. Join our team to drive enrollment as a Promotions Supervisor (marketing)! We're seeking a dynamic marketing leader to spearhead innovative promotional campaigns that elevate Mapua University's presence in the competitive education landscape. In this pivotal role, you'll develop data-driven strategies to attract prospective students across digital and traditional channels while mentoring a high-performing marketing team. You'll collaborate with academic departments to craft compelling messaging that highlights our unique academic programs and campus culture, ensuring consistent brand storytelling across all touchpoints. This position offers the opportunity to shape the future of education marketing while working in a collaborative environment that values creativity and strategic thinking.
Tanggung Jawab
- Develop and execute comprehensive promotional strategies to boost student enrollment targets
- Lead, mentor, and manage a team of marketing specialists to campaign execution excellence
- Analyze market trends and competitor activities to identify growth opportunities
- Coordinate with academic departments to align messaging with program strengths
- Manage promotional budgets and ROI tracking for all marketing initiatives
- Oversee digital and traditional campaign channels including social media, events, and partnerships
- Implement performance tracking systems to measure campaign effectiveness
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field (Master's preferred)
- Minimum 3 years of marketing experience with 1+ years in supervisory role
- Proven track record in developing successful enrollment campaigns
- Advanced proficiency in digital marketing tools and analytics platforms
- Strong leadership and team management capabilities
- Exceptional communication and stakeholder management skills
- Experience managing marketing budgets and KPI reporting