Deskripsi Pekerjaan
Join Jaya Fajar Lestari as a dynamic Public Relations & Marketing Creative Specialist and become the driving force behind our brand's digital presence. In this pivotal role, you'll orchestrate innovative marketing strategies that elevate BABOR and LAZARTIGUE products in the competitive beauty landscape. You'll be responsible for building and nurturing strategic partnerships with affiliates and Key Opinion Leaders (KOLs), ensuring authentic brand representation and measurable campaign success. Your creative expertise will translate into compelling product recommendations that resonate with target audiences across diverse platforms. This position requires a blend of strategic thinking, creative execution, and data-driven analysis to maximize brand visibility and engagement in Jakarta's thriving market.
Tanggung Jawab
- Develop and execute comprehensive affiliate and KOL partnerships including talent scouting, contract negotiations, creative briefs, and performance monitoring
- Provide expert product recommendations for BABOR and LAZARTIGUE that align with brand values and consumer trends
- Design and implement creative marketing campaigns across digital and traditional channels
- Monitor and analyze campaign performance metrics to optimize ROI and engagement rates
- Collaborate with cross-functional teams to ensure cohesive brand messaging
- Manage social media content calendars and community engagement initiatives
- Generate detailed monthly performance reports with actionable insights
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- Minimum 2 years experience in affiliate marketing or KOL management
- Deep knowledge of luxury beauty/skincare industry, preferably with BABOR/LAZARTIGUE familiarity
- Exceptional written and verbal communication skills in English and Bahasa Indonesia
- Proficiency in digital marketing tools and analytics platforms
- Creative portfolio demonstrating campaign development and execution
- Strong negotiation and relationship-building abilities
- Ability to work in a fast-paced environment with multiple stakeholders