Deskripsi Pekerjaan
Join RSM Builders as a dynamic Public Relations Executive to shape our brand narrative in Malaysia's competitive construction industry. This contract role offers an exciting opportunity to drive strategic communications initiatives that enhance our market presence and stakeholder relationships. You'll collaborate with cross-functional teams to craft compelling narratives, manage media engagements, and execute innovative PR campaigns that align with our business objectives. The ideal candidate will thrive in a fast-paced environment, leveraging their expertise to elevate our brand reputation across digital and traditional channels.
As a key player in our marketing ecosystem, you'll be responsible for developing and implementing PR strategies that resonate with our target audiences. This includes managing press releases, organizing media events, and maintaining relationships with journalists and industry influencers. You'll also monitor media coverage, analyze campaign performance, and provide insights to optimize our communications approach. If you're passionate about storytelling and possess a keen understanding of the Malaysian media landscape, we invite you to contribute to our growth journey.
Tanggung Jawab
- Develop and execute comprehensive PR strategies aligned with business goals
- Manage media relations and cultivate relationships with journalists, influencers, and key stakeholders
- Write, edit, and distribute press releases, articles, and other PR materials
- Organize and coordinate press conferences, media tours, and promotional events
- Monitor media coverage and analyze PR campaign effectiveness
- Handle crisis communication and manage brand reputation during challenging situations
- Collaborate with marketing team to ensure consistent brand messaging
- Track industry trends and identify opportunities for media exposure
Kualifikasi
- Bachelor's degree in Public Relations, Communications, Marketing, or related field
- Minimum 3 years of experience in public relations or communications role
- Proven track record of successful PR campaigns and media placements
- Exceptional written and verbal communication skills in English and Bahasa Malaysia
- Strong network of media contacts in Malaysian construction/real estate sector
- Proficiency with PR tools, social media platforms, and analytics software
- Ability to work independently and manage multiple projects simultaneously
- Creative problem-solving skills with attention to detail