Deskripsi Pekerjaan
Are you a dynamic communicator with a passion for beauty, wellness, and aesthetics? Marie France Bodyline International, the leading pioneer in the aesthetic and slimming industry, is looking for a highly motivated Public Relations Specialist to join our growing marketing team in Metro Manila.
In this role, you will play a key part in shaping our brand's narrative, building strategic media alliances, and driving high-impact PR campaigns that resonate with our target audience. If you have a proven track record of securing top-tier media placements, managing influencer partnerships, and executing creative brand storytelling, we want you on our team to help us continue setting beauty and wellness trends today!
We offer a highly collaborative environment, competitive compensation, and the unique opportunity to work with one of the most trusted and recognized wellness brands in the Philippines. Step up your career and make a lasting impact in the aesthetic industry.
Tanggung Jawab
- Develop and execute comprehensive public relations strategies and campaigns to enhance brand visibility and reputation for Marie France.
- Build and maintain strong relationships with key media outlets, editors, journalists, bloggers, and lifestyle influencers.
- Draft, edit, and distribute compelling press releases, media kits, pitch letters, and brand stories.
- Organize, coordinate, and host exclusive media events, product launches, and press conferences.
- Monitor media coverage, track PR campaign performance metrics, and prepare detailed reports for stakeholders.
- Collaborate closely with internal marketing, social media, and creative teams to ensure consistent brand messaging across all channels.
- Manage crisis communication and reputation management strategies proactively and effectively when required.
Kualifikasi
- Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field.
- At least 2-3 years of proven experience as a PR Specialist, Publicist, or similar role, preferably in the beauty, lifestyle, wellness, or aesthetic industry.
- Established network of media contacts, lifestyle editors, and key opinion leaders (KOLs) in the Philippines.
- Exceptional written and verbal communication skills with strong storytelling capabilities.
- Excellent project management, event coordination, and organizational skills under tight deadlines.
- Proficient in media monitoring tools, social media platforms, and PR analytics software.
- A creative, proactive mindset with a strong eye for detail and a passion for the aesthetic industry.