Deskripsi Pekerjaan
Join Shopee's dynamic Regional Brand & Growth Marketing team as a Regional Content Specialist! In this pivotal role, you'll conceptualize and execute innovative content strategies that drive brand visibility, user engagement, and market growth across Southeast Asia. You'll collaborate with cross-functional teams to create compelling, regionally-relevant content that resonates with diverse audiences and aligns with Shopee's go-to-market initiatives. The ideal candidate is a creative storyteller with deep marketing acumen, capable of translating complex brand narratives into impactful digital experiences while adapting to fast-paced regional market dynamics. If you're passionate about shaping brand narratives and driving measurable growth in a dynamic e-commerce environment, this is your opportunity to make a significant impact at one of Asia's leading tech companies.
Tanggung Jawab
- Develop and execute regional content strategies aligned with brand objectives and growth KPIs
- Create engaging, culturally-relevant content across multiple channels including social media, blogs, email campaigns, and digital platforms
- Collaborate with regional marketing teams to ensure content consistency and effectiveness across Southeast Asian markets
- Analyze content performance metrics and optimize strategies based on data-driven insights
- Manage content calendars and coordinate with creative teams for timely production and deployment
- Conduct market research to identify regional trends and competitor content strategies
- Maintain brand voice guidelines while adapting content for local market nuances
Kualifikasi
- Bachelor's degree in Marketing, Communications, Journalism, or related field
- 3+ years of experience in content marketing with regional/international scope
- Proven expertise in creating digital content (blogs, social posts, email campaigns) for diverse audiences
- Strong analytical skills with experience using content performance metrics (e.g., engagement rates, conversion)
- Exceptional writing, editing, and proofreading abilities with attention to detail
- Experience with content management systems (CMS) and marketing automation tools
- Ability to work in a fast-paced, deadline-driven environment with multiple stakeholders
- Fluency in English; proficiency in other Southeast Asian languages is highly desirable