Deskripsi Pekerjaan
Join Moment Health as a Regional Digital Marketing & Content Specialist and drive growth across Malaysia, Hong Kong, and Taiwan markets. This hybrid role requires you to develop and execute innovative digital marketing strategies with a focus on aggressive Key Opinion Leader (KOL) outreach, engaging TikTok campaigns, and compelling Threads storytelling to increase brand awareness and drive conversions. You will be responsible for creating localized content that resonates with diverse audiences in the APAC region while maintaining brand consistency across all platforms.
As a key member of our marketing team, you'll analyze market trends, competitor activities, and consumer behavior to identify new opportunities for growth. You'll collaborate with cross-functional teams to ensure alignment of marketing initiatives with overall business objectives. Your expertise in digital marketing channels, content creation, and community management will be crucial in establishing Moment Health as a leader in the health and wellness industry across our target markets.
Tanggung Jawab
- Develop and implement comprehensive digital marketing strategies for MY, HK, and TW markets
- Execute aggressive KOL outreach and partnership programs to increase brand visibility
- Create engaging TikTok content and Threads stories that drive user engagement and conversions
- Produce localized marketing content tailored to each market's cultural nuances
- Analyze campaign performance metrics and optimize strategies based on data insights
- Monitor market trends and competitor activities to identify growth opportunities
- Collaborate with cross-functional teams to ensure alignment of marketing initiatives
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- Fluency in both Chinese and English languages (written and spoken)
- Minimum 3 years of experience in digital marketing with focus on APAC markets
- Proven track record in KOL outreach and partnership management
- Expertise in social media platforms, particularly TikTok and Threads
- Strong analytical skills with ability to interpret campaign performance data
- Experience creating localized content for diverse markets
- Ability to work independently and collaboratively in a hybrid environment