Deskripsi Pekerjaan
We are seeking a dynamic Regional Marketing Manager with deep expertise in the In Vitro Diagnostics (IVD) industry and clinical laboratory operations. In this pivotal role, you will lead the marketing strategy for a key product portfolio, driving brand awareness and revenue growth across your designated region. You will be responsible for translating complex clinical data into compelling market messages that resonate with healthcare professionals.
You will collaborate closely with cross-functional teams, including R&D, sales, and regulatory affairs, to ensure product compliance and achieve market penetration. The ideal candidate possesses a strong background in the clinical lab sector and a proven track record of managing complex marketing campaigns in a regulated environment. This is an excellent opportunity to shape the market presence of innovative medical solutions and contribute to the company's strategic growth.
Tanggung Jawab
- Develop and execute comprehensive regional marketing strategies aligned with corporate objectives and product roadmaps.
- Manage the end-to-end product portfolio lifecycle, including product launches, positioning, and lifecycle management.
- Collaborate with the sales team to provide marketing materials, training, and support to drive regional business development.
- Analyze market trends, competitor activities, and customer feedback to identify growth opportunities and optimize marketing spend.
- Ensure all marketing collateral and communications comply with relevant regulatory standards and industry guidelines.
- Present performance reports, campaign results, and market insights to senior management to inform strategic decisions.
Kualifikasi
- Bachelor’s degree in Marketing, Life Sciences, or a related field; Master’s degree preferred.
- Minimum of 5 years of experience in marketing within the IVD or Healthcare sector.
- Proven experience working within or closely with Clinical Laboratories is essential.
- Strong understanding of regulatory affairs, compliance, and quality standards for medical devices.
- Excellent communication, interpersonal, and presentation skills.
- Ability to work independently in a fast-paced, results-oriented environment.