Deskripsi Pekerjaan
Drive Brand Experiences with a Leading Retail & FMCG Giant
Search Index is proud to partner with a prestigious Retail & FMCG company in search of a creative and meticulous Events Marketing Executive. This is a unique opportunity to take the driver's seat in orchestrating high-profile marketing campaigns and corporate events that directly impact brand perception and revenue.
As the Events Marketing Executive, you will be the mastermind behind the strategy and flawless execution of integrated 360-degree campaigns. You will transform marketing objectives into tangible events, from intimate product launches to large-scale trade shows and consumer activations. Your role requires a deep understanding of the retail and FMCG landscape, exceptional project management skills, and the ability to manage budgets and external vendors effectively.
Why This Role? Our client values innovation and results. They offer a vibrant, collaborative culture where your ideas are heard, and your contributions are recognized. You will have the autonomy to lead exciting projects while being supported by a team of passionate marketing professionals. Marketing Agency experience is a distinct advantage as you will navigate complex campaign logistics and tight deadlines.
We are looking for a candidate who is not just a marketer, but a brand storyteller. If you are driven by the challenge of creating buzz-worthy events and campaigns that captivate audiences in the competitive Retail and FMCG market, apply today to join this dynamic team!
Tanggung Jawab
- Develop, plan, and execute integrated marketing campaigns and corporate events that align with the brand's strategic goals and business objectives.
- Coordinate end-to-end event logistics, including venue sourcing, vendor management, budgeting, and on-site execution for product launches, trade shows, roadshows, and consumer activations.
- Collaborate with creative and media agencies to develop compelling marketing collaterals, digital content, and promotional materials.
- Manage event budgets, track ROI, and provide detailed post-event analysis and reporting to key stakeholders.
- Conduct market research and competitor analysis to identify new opportunities for brand engagement and customer acquisition.
- Liaise with internal cross-functional teams (Sales, Product, Supply Chain) to ensure seamless alignment and execution of marketing initiatives.
- Maintain and update the brand's marketing calendar, ensuring all activities are delivered on time and within scope.
- Stay ahead of industry trends in retail, FMCG, and event marketing to drive innovation and continuous improvement.
Kualifikasi
- Bachelor's Degree in Marketing, Communications, Business Administration, or a related field.
- Minimum 2-3 years of working experience in marketing and events, preferably within the Retail or FMCG industry.
- Proven track record in a Marketing Agency environment is highly preferred.
- Strong project management skills with the ability to manage multiple priorities and deadlines simultaneously.
- Excellent communication and interpersonal skills, comfortable liaising with external vendors and internal stakeholders at all levels.
- Creative mindset with strong attention to detail and a passion for brand storytelling.
- Proficient in Microsoft Office Suite (PowerPoint, Excel, Word). Familiarity with design tools (Canva, Adobe Suite) and CRM tools is a plus.
- Possess a proactive 'can-do' attitude and thrives in a fast-paced, dynamic work environment.