Deskripsi Pekerjaan
Join ACLC College's dynamic team as a Sales and Marketing Specialist, where you'll drive growth through innovative strategies for international study programs and educational partnerships. This pivotal role requires a strategic thinker with a passion for education and a proven ability to convert leads into enrollments. You'll develop comprehensive marketing campaigns, analyze market trends, and create compelling content that resonates with prospective students across diverse demographics. Collaborate with academic departments to align recruitment initiatives with program offerings while maintaining strong relationships with international partners. The ideal candidate will thrive in a fast-paced environment, balancing creativity with data-driven decision-making to expand our educational footprint and enhance brand visibility in competitive markets.
Tanggung Jawab
- Develop and execute strategic marketing plans for international study programs
- Conduct market research to identify student recruitment opportunities
- Plan and implement promotional campaigns across digital and traditional channels
- Build and maintain relationships with educational partners and stakeholders
- Monitor campaign performance and optimize strategies based on analytics
- Coordinate with admissions team to ensure seamless student enrollment
- Create compelling marketing collateral including brochures, presentations, and digital content
- Track budget expenditures and ROI for marketing initiatives
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field
- Minimum 2 years experience in sales/marketing with education sector preference
- Strong analytical skills with experience in CRM and marketing automation tools
- Excellent written and verbal communication abilities
- Proven track record in lead generation and conversion
- Creativity in developing promotional campaigns and materials
- Ability to work independently and collaborate cross-functionally
- Proficiency in digital marketing platforms (social media, SEO, email marketing)