Deskripsi Pekerjaan
Are you a dynamic marketing professional ready to make a significant impact in the high-growth telecommunications industry? Converge ICT Solutions is seeking a strategic and execution-driven Segment Assistant Marketing Manager to support our Consumer Segment Marketing (Residential) team. In this role, you will play a pivotal part in driving the growth and market penetration of Converge's flagship FiberX portfolio.
As a Segment Assistant Marketing Manager, you will collaborate closely with cross-functional teams to assist in the development, execution, and monitoring of targeted marketing campaigns and product initiatives. You will leverage consumer insights and market trends to design high-impact marketing programs that resonate with residential subscribers, drive acquisition, and foster brand loyalty. This is an exciting opportunity to shape the future of digital connectivity in the Philippines within a fast-paced, innovative, and highly collaborative environment.
Tanggung Jawab
- Assist in formulating and executing end-to-end marketing strategies for the residential FiberX portfolio to drive subscriber acquisition and market share.
- Collaborate with product development, sales, and creative agencies to design and launch promotional campaigns across digital and traditional media channels.
- Analyze consumer insights, market trends, and competitive dynamics to identify segment-specific opportunities for residential broadband.
- Monitor and report campaign performance, evaluating key metrics such as subscriber uptake, marketing ROI, and customer acquisition cost (CAC).
- Assist in managing the promotional budget for the consumer residential segment, ensuring cost-effective allocation of resources.
- Coordinate hyper-local marketing efforts, ground-level activations, and community roadshows to increase brand penetration in key regions.
- Maintain brand integrity by ensuring all creative assets and communications align with the overall corporate identity of Converge.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline.
- At least 3 to 5 years of experience in brand management, segment marketing, or campaign planning, preferably within Telecom, ISP, FMCG, or consumer tech industries.
- Demonstrated experience in planning and executing successful, multi-channel marketing campaigns.
- Strong analytical mindset with the ability to translate market data into strategic, actionable marketing initiatives.
- Exceptional project management skills, with a proven ability to prioritize and multitask in a fast-moving corporate setting.
- Strong communication and presentation skills, with a creative eye for impactful marketing collateral.
- A proactive self-starter who excels both independently and as part of a collaborative, multi-functional team.