Deskripsi Pekerjaan
Are you a conversion-obsessed wordsmith who knows that great copy is not just about creativity, but about results? Process Flow SRL is looking for a Senior Ads & Landing Page Copywriter to join our high-performance marketing team in Bali.
We don't just write for flair; we write to drive action. We are looking for an expert who understands human psychology, direct response marketing, and the nuances of high-converting funnels. If your copy has consistently made phones ring, inboxes flood, and clients renew their contracts, we want to see your receipts. You will be responsible for crafting compelling narratives that turn cold traffic into loyal customers across various digital platforms.
You’ll have the autonomy to test new angles, refine messaging frameworks, and optimize existing campaigns. If you thrive in a results-oriented environment and want to work with a team that values data-backed creativity, this role is for you.
Tanggung Jawab
- Craft high-converting ad copy for Meta, Google, and LinkedIn platforms to drive click-through rates and ROAS.
- Develop persuasive landing page copy that aligns with ad messaging to maximize conversion rates.
- Collaborate with designers and performance marketers to execute A/B tests and iterative optimizations.
- Analyze campaign performance metrics to refine messaging and pivot strategies based on data-driven insights.
- Develop comprehensive brand voice guidelines and ensure consistency across all customer touchpoints.
- Conduct deep audience research to understand pain points, objections, and buying triggers.
- Write email sequences and nurture funnels that maintain engagement and drive secondary conversions.
Kualifikasi
- Proven experience as a Direct Response Copywriter, specifically focusing on ads and landing pages.
- A robust portfolio showing clear, measurable results (e.g., increased conversion rates, improved lead quality).
- Deep understanding of conversion rate optimization (CRO) principles and consumer psychology.
- Proficiency in A/B testing methodologies and performance marketing metrics (CPC, CPA, ROAS).
- Strong ability to simplify complex concepts into clear, punchy, and persuasive copy.
- Exceptional command of the English language with a flair for storytelling and brand voice.
- Self-motivated, detail-oriented, and comfortable working in a fast-paced, remote-friendly or collaborative environment.