Deskripsi Pekerjaan
Are you a strategic marketing visionary with a passion for retail excellence? We are seeking an experienced Senior Advertising & Promotion Manager to join our dynamic team in Kuala Lumpur. In this pivotal role, you will be the driving force behind our mall’s brand identity, tasked with conceptualizing and executing high-impact marketing strategies that increase footfall, elevate shopper experience, and solidify our position as a premier retail destination.
As our Senior A&P Manager, you will lead the end-to-end management of promotional campaigns, from creative inception to post-event performance evaluation. You will work closely with stakeholders to ensure that all advertising activities are aligned with our long-term business objectives. If you are data-driven, creatively inspired, and ready to take ownership of a vibrant retail brand, we invite you to apply.
Tanggung Jawab
- Develop and execute comprehensive annual A&P plans, including tactical campaigns and thematic promotions to drive mall traffic.
- Manage the end-to-end lifecycle of advertising projects, ensuring alignment with brand guidelines and budget constraints.
- Analyze campaign performance metrics and shopper data to provide actionable insights for future marketing initiatives.
- Collaborate with tenants, creative agencies, and media partners to ensure seamless execution of promotional events and marketing activations.
- Oversee digital and traditional media procurement, including social media, out-of-home advertising, and print collateral.
- Monitor competitor activities and market trends to ensure our mall maintains a strong competitive advantage in the local market.
- Prepare regular management reports detailing ROI, reach, engagement, and overall impact of marketing spend.
Kualifikasi
- Bachelor’s Degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 6–8 years of experience in advertising and promotion, preferably within the retail, mall management, or property sector.
- Proven track record in managing large-scale promotional campaigns and event activations.
- Strong analytical skills with the ability to interpret data and translate it into successful marketing strategies.
- Excellent project management and interpersonal skills, with the ability to influence cross-functional teams.
- Proficiency in digital marketing tools, social media management, and CRM platforms is highly advantageous.
- Strong command of English and Bahasa Malaysia to effectively manage internal and external communications.