Deskripsi Pekerjaan
Join Cosmetique Asia Corporation's dynamic marketing team as a Senior Brand Associate! This pivotal role offers the opportunity to shape our cosmetics brand's identity and drive market growth in the competitive beauty industry. You'll develop comprehensive brand strategies, execute multi-channel campaigns, and analyze market trends to ensure our products resonate with Filipino consumers. Collaborate with cross-functional teams to create compelling brand narratives, manage product launches, and optimize digital presence. If you're passionate about brand storytelling and data-driven marketing, this position provides a platform to make significant impact in the beauty sector while advancing your career with a leading cosmetics corporation.
Tanggung Jawab
- Develop and implement comprehensive brand strategies aligned with market trends and consumer insights
- Lead creation and execution of integrated marketing campaigns across digital and traditional channels
- Conduct competitive analysis and market research to identify growth opportunities
- Collaborate with product development teams to ensure brand consistency across product lines
- Manage brand performance metrics and provide actionable recommendations to senior leadership
- Oversee budget allocation for brand initiatives and marketing activities
- Maintain strong relationships with media partners and key industry stakeholders
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred
- Minimum 5 years of brand management experience in cosmetics or FMCG industry
- Proven track record of successful brand launches and campaign execution
- Advanced proficiency in digital marketing tools and analytics platforms
- Strong strategic thinking with ability to translate data into actionable plans
- Exceptional communication and presentation skills
- Experience managing cross-functional teams and external vendors
- Deep understanding of Filipino consumer behavior and beauty market dynamics