Deskripsi Pekerjaan
Are you a passionate marketing professional with a sharp eye for brand strategy? CCL Beauty Pte Ltd is seeking a dynamic and results-oriented Senior Brand Executive to join our team in Kallang. In this role, you will be the driving force behind our brand's growth, conceptualizing and executing marketing strategies that resonate with our target audience and elevate our market presence.
You will play a pivotal role in managing 360-degree brand campaigns, ensuring brand consistency across all digital and offline channels. If you have a proven track record in marketing, a creative mindset, and a deep understanding of return on marketing investment (ROMI), we want to hear from you. Join us in shaping the future of beauty and making a tangible impact on our brand's success.
Tanggung Jawab
- Develop and implement comprehensive brand strategies to drive market growth and consumer engagement.
- Manage end-to-end marketing campaigns across social media, digital platforms, and traditional channels.
- Analyze campaign performance metrics to optimize ROMI and provide actionable insights for future initiatives.
- Collaborate with internal creative teams and external agencies to produce high-quality brand collateral.
- Monitor market trends and competitor activities to identify new opportunities for brand positioning.
- Maintain brand integrity and consistency across all customer touchpoints.
- Coordinate product launches and seasonal promotional activities to boost brand visibility.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum 3-4 years of experience in brand management or consumer marketing, preferably within the beauty or retail sector.
- Strong analytical skills with proficiency in using marketing analytics tools.
- Proven ability to manage multiple projects simultaneously in a fast-paced environment.
- Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels.
- Creative thinker with a keen eye for visual storytelling and brand aesthetics.
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Meta Ads Manager, CRM software).