Deskripsi Pekerjaan
Are you a dynamic marketing professional with a genuine passion for children's health and wellness? Lida Capital Sdn Bhd is seeking a Senior Brand Executive to lead our marketing initiatives and drive brand awareness. In this pivotal role, you will blend creativity with strategy to execute impactful digital and product marketing campaigns that resonate with parents and guardians. If you are enthusiastic about building a brand that makes a difference in the lives of children, we invite you to apply.
Tanggung Jawab
- Develop and execute comprehensive brand strategies to enhance market positioning.
- Lead and manage digital marketing campaigns across social media, email, and web channels.
- Conduct in-depth market research to identify trends and opportunities in the kids' health sector.
- Collaborate closely with the product team to define key messaging and go-to-market strategies.
- Create engaging, high-quality content that aligns with the brand voice and engages target audiences.
- Monitor brand performance metrics and analyze data to optimize marketing efforts.
- Coordinate with external agencies and stakeholders to ensure consistent brand representation.
- Oversee public relations activities and manage media relations.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum of 3-5 years of experience in brand management or digital marketing.
- A strong passion for kids' health, nutrition, or the wellness industry.
- Proficiency in digital marketing tools, SEO, and analytics platforms.
- Excellent written and verbal communication skills in English.
- Creative problem-solving abilities with a strategic mindset.
- Ability to work effectively in a collaborative, fast-paced team environment.
- Relevant certifications in digital marketing are a plus.