Deskripsi Pekerjaan
Stream Empire is seeking a dynamic and strategic Senior Brand Manager to lead our skincare and beauty portfolio. In this pivotal role, you will be responsible for driving the brand vision, managing the product lifecycle, and ensuring our beauty products resonate deeply with target consumers in the competitive Malaysian market. You will act as the bridge between our brand principals, suppliers, and internal sales teams, ensuring cohesive execution across all touchpoints.
As the face of our brand strategy, you will oversee trade show execution, manage key supplier relationships, and collaborate closely with the sales department to optimize brand planning and commercial performance. If you are a creative leader with a deep understanding of the beauty industry and a passion for driving growth through innovative marketing strategies, we invite you to join our team.
Tanggung Jawab
- Develop and implement comprehensive brand strategies tailored to the skincare and beauty sector.
- Lead the end-to-end execution of major trade shows and industry events to maximize brand visibility.
- Cultivate and maintain strong, long-term relationships with brand principals and key suppliers.
- Collaborate closely with the sales department to align brand planning with commercial goals.
- Analyze market trends and consumer insights to inform product positioning and go-to-market strategies.
- Oversee product launches, ensuring they meet quality standards and resonate with the target audience.
- Manage the brand budget, ensuring cost-effective marketing and promotional activities.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum of 5+ years of experience in brand management, specifically within the beauty, cosmetics, or skincare industry.
- Proven track record of successful product launches and trade show management.
- Strong analytical skills with the ability to interpret market data and consumer behavior.
- Excellent communication and interpersonal skills, with the ability to influence cross-functional teams.
- Deep understanding of digital marketing trends and e-commerce platforms within the beauty space.
- Fluency in English and proficiency in Bahasa Malaysia is a plus.