Deskripsi Pekerjaan
Mapua Malayan Colleges is looking for a dynamic and strategic Senior Brand Officer to spearhead our institutional brand identity. In this pivotal hybrid role, you will be responsible for leading the company's nationwide brand campaigns, refining our social media strategy, and driving comprehensive communications initiatives. We are seeking a visionary leader who possesses deep branding expertise and a passion for storytelling to elevate our presence across all channels.
As the face of our marketing communications department, you will oversee the development and execution of high-impact campaigns that resonate with students, faculty, alumni, and industry stakeholders. This position offers the unique opportunity to shape the future reputation of a premier educational institution, combining creative excellence with strategic rigor. If you are ready to lead and innovate in the heart of Metro Manila, we invite you to apply.
Tanggung Jawab
- Develop and execute comprehensive brand strategies that align with Mapua Malayan Colleges' institutional goals and vision.
- Lead nationwide marketing campaigns across digital, print, and event platforms to maximize brand visibility.
- Oversee social media management to drive engagement, foster community, and enhance online reputation.
- Manage public relations initiatives and internal communications to ensure consistent messaging.
- Analyze market trends and competitor activities to optimize brand positioning and identify growth opportunities.
- Collaborate with cross-functional teams (HR, Admissions, Academics) to create integrated marketing solutions.
- Monitor and report on the performance of marketing campaigns, providing actionable insights for improvement.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
- Minimum of 5-7 years of experience in brand management, marketing communications, or a similar senior role.
- Proven track record of leading successful national brand campaigns and social media strategies.
- Strong portfolio showcasing creative work, strategic planning, and successful project delivery.
- Excellent written and verbal communication skills in English.
- Proficiency in digital marketing tools, CMS platforms, and social media management software.
- Ability to work in a hybrid environment and manage multiple projects simultaneously.