Deskripsi Pekerjaan
Are you a visionary leader with a passion for high-profile brand building? Grace And Glow is seeking a dynamic Senior Brand Strategy & Celebrity Partnership professional to join our founding team. This is a unique opportunity to shape the future of a growing brand and directly influence its trajectory through strategic outcomes.
In this pivotal role, you will spearhead our celebrity partnerships and influencer marketing strategies, ensuring our brand narrative resonates with target audiences. You will work in a fast-paced, high-impact environment where your efforts are directly reflected in the company's success. If you are looking for a role that offers significant career growth and the chance to build something from the ground up, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive brand strategies that align with Grace And Glow’s vision and market positioning.
- Identify, negotiate, and manage high-value partnerships with celebrities, influencers, and industry key opinion leaders.
- Oversee the end-to-end execution of influencer marketing campaigns, from campaign ideation to ROI analysis.
- Cultivate and maintain strong relationships with talent agencies, media houses, and PR firms.
- Collaborate with cross-functional teams (Creative, Sales, Product) to ensure brand consistency across all touchpoints.
- Analyze market trends and competitor activities to identify new partnership opportunities and optimize existing strategies.
- Measure campaign performance and provide data-driven insights to refine future brand initiatives.
Kualifikasi
- Proven experience (5-7+ years) in Brand Strategy, Marketing Communications, or Celebrity Partnership roles.
- A strong network of contacts within the Malaysian entertainment, fashion, and lifestyle industries.
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Excellent negotiation, communication, and interpersonal skills.
- Demonstrated success in managing high-budget marketing campaigns and celebrity endorsements.
- Ability to thrive in a startup environment and adapt quickly to changing priorities.
- Creative mindset with a keen eye for detail and brand aesthetics.