Deskripsi Pekerjaan
Are you a strategic storyteller with a passion for driving growth through high-impact content? iSupport Worldwide is seeking a Senior Content Marketing Specialist to join our dynamic marketing team in Ortigas. In this role, you will be the creative engine behind our multi-channel marketing efforts, crafting compelling narratives that resonate with our global audience.
You will play a pivotal role in shaping our brand voice, developing content strategies that align with business objectives, and optimizing performance across digital touchpoints. The ideal candidate is an expert in content lifecycle management, from ideation to distribution and analysis. If you thrive in a fast-paced environment and possess a deep understanding of SEO, brand positioning, and audience engagement, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive multi-channel content strategies to increase brand awareness and lead generation.
- Produce high-quality, SEO-optimized content including articles, whitepapers, case studies, and social media copy.
- Collaborate with cross-functional teams to align content efforts with wider marketing campaigns.
- Manage the editorial calendar, ensuring consistent delivery across blogs, newsletters, and third-party publications.
- Analyze content performance metrics to refine strategies and improve conversion rates.
- Conduct deep-dive keyword research to identify content gaps and optimization opportunities.
- Mentor junior team members and uphold brand consistency across all marketing assets.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 5+ years of experience in content marketing, preferably in a B2B or agency environment.
- Proven expertise in SEO best practices, content management systems (CMS), and digital marketing tools.
- Strong portfolio demonstrating the ability to drive engagement through storytelling.
- Excellent command of the English language with impeccable editing and proofreading skills.
- Proficiency in data analytics tools like Google Analytics or SEMRush.
- Ability to thrive in a fast-paced, global outsourcing environment.