Deskripsi Pekerjaan
Are you a seasoned storyteller with a data-driven mindset? Juris Technologies is seeking a high-impact Senior Content Marketing Specialist to take ownership of our brand narrative and scale our content engine. Based in the heart of Kuala Lumpur City Centre, you will be the bridge between our complex fintech solutions and our target audience, crafting compelling narratives that drive engagement, thought leadership, and lead generation.
As a key member of our marketing team, you won't just write copy; you will architect a content strategy that resonates across multiple channels. We are looking for a hands-on professional who thrives on performance metrics, understands the nuances of B2B SaaS, and is eager to experiment with new content formats to elevate the Juris Technologies brand.
Tanggung Jawab
- Develop and execute a comprehensive content marketing strategy aligned with business goals and SEO objectives.
- Produce high-quality, long-form content including white papers, case studies, blog posts, and industry reports.
- Manage the editorial calendar and ensure consistent brand voice across all digital platforms.
- Collaborate with product and sales teams to translate technical features into customer-centric benefits.
- Analyze content performance using Google Analytics and HubSpot to optimize for conversion and engagement.
- Conduct deep-dive keyword research to identify industry trends and growth opportunities.
- Mentor junior team members and coordinate with external freelancers when necessary.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 5+ years of experience in content marketing, specifically within the B2B or Fintech sectors.
- Demonstrable expertise in SEO best practices and content distribution strategies.
- Excellent command of English with exceptional writing, editing, and proofreading skills.
- Strong analytical mindset with proficiency in content management systems (CMS) like WordPress.
- Ability to manage multiple projects simultaneously under tight deadlines.
- Experience in managing social media content strategy for B2B brands is a plus.