Deskripsi Pekerjaan
Secure Hire Sdn Bhd is seeking a strategic and detail-oriented Senior CRM Operations Specialist to oversee the complete lifecycle of our digital CRM campaigns. In this pivotal role, you will serve as the bridge between high-level business strategy and technical execution, ensuring our customer relationship management systems drive tangible growth and operational excellence. You will be responsible for proactive operational governance, focusing on data hygiene, campaign optimization, and the seamless integration of marketing technologies. If you are a proactive leader who enjoys solving complex operational challenges and driving data-driven decision-making, we want to hear from you.
Tanggung Jawab
- Lead the end-to-end management of CRM campaigns, from strategy and setup to execution and comprehensive analysis.
- Oversee data governance and hygiene to ensure accurate reporting and maintain high-quality customer data assets.
- Design and implement complex customer journey maps to optimize engagement and conversion rates.
- Configure and maintain CRM platforms (e.g., Salesforce, HubSpot) to meet evolving business needs and user requirements.
- Analyze campaign performance metrics and provide actionable insights to drive continuous improvement.
- Collaborate with cross-functional teams to align CRM strategies with broader sales and marketing goals.
- Automate marketing workflows and lead nurturing sequences to improve efficiency and reduce manual tasks.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, Information Systems, or a related field.
- Minimum of 5 years of experience in CRM operations, customer lifecycle management, or digital marketing.
- Hands-on experience with major CRM tools, such as Salesforce, HubSpot, or Microsoft Dynamics 365.
- Strong analytical skills with the ability to interpret data and create comprehensive performance reports.
- Experience in project management and working with diverse cross-functional teams.
- Excellent verbal and written communication skills.
- Familiarity with email marketing automation and lead nurturing best practices.