Deskripsi Pekerjaan
We are looking for a visionary Senior Data Analyst to join our dynamic team in Singapore. In this pivotal role, you will lead strategic market analysis initiatives, transforming complex datasets into actionable insights that drive business growth. You will work closely with cross-functional teams to identify trends, optimize marketing campaigns, and forecast future market behaviors with precision. If you are passionate about uncovering the stories behind the numbers and want to make a tangible impact, we want to hear from you.
As a key member of our team, you will be responsible for establishing data governance standards and mentoring junior analysts. Your work will directly influence our strategic direction, helping us stay ahead in a competitive market landscape. We offer a collaborative environment where your analytical expertise will be valued and your career will thrive.
Tanggung Jawab
- Lead strategic market analysis initiatives and provide deep-dive insights into consumer behavior and market trends.
- Design and develop interactive dashboards and visualizations using tools like Tableau or PowerBI to track KPIs.
- Collaborate with marketing and product teams to define metrics and measure campaign effectiveness.
- Perform complex data cleaning and modeling to support high-level business decision-making.
- Communicate findings and recommendations to stakeholders through clear, concise reports and presentations.
- Identify new market opportunities through rigorous data research and competitive benchmarking.
Kualifikasi
- Bachelor’s degree in Statistics, Economics, Business Analytics, or a related field; Master’s degree preferred.
- 5+ years of experience in data analysis, market research, or business intelligence within the marketing sector.
- Strong proficiency in SQL, Python, or R for data extraction and manipulation.
- Expert knowledge of data visualization tools such as Tableau, PowerBI, or Looker.
- Excellent problem-solving skills with the ability to interpret large, complex datasets.
- Strong communication skills, capable of translating technical data into business value for non-technical audiences.