Deskripsi Pekerjaan
Are you a data-driven storyteller with a passion for high-growth e-commerce? Foodpanda is seeking a highly analytical Senior Marketing Data Analyst to join our regional team in Kuala Lumpur. In this pivotal role, you will be the backbone of our marketing strategy, providing actionable insights that drive performance across 16 diverse markets.
You will work at the intersection of marketing, product, and data science, leveraging large datasets to optimize campaign spend, user acquisition, and customer retention. If you thrive in a fast-paced environment and have a knack for turning complex numbers into clear business recommendations, we want to hear from you.
Tanggung Jawab
- Develop and maintain marketing dashboards to track KPIs across 16 regional markets.
- Analyze multi-channel marketing campaigns to measure ROI and optimize customer acquisition costs.
- Collaborate with stakeholders to identify growth opportunities through A/B testing and cohort analysis.
- Build automated reporting pipelines to streamline performance tracking for leadership.
- Support marketing budget planning through rigorous predictive modeling and trend analysis.
- Conduct deep-dive analysis on user behavior to refine segmentation and personalization strategies.
- Translate complex data findings into non-technical presentations for senior management.
Kualifikasi
- Bachelor’s degree in Data Science, Statistics, Economics, Mathematics, or a related field.
- Minimum 4+ years of experience in data analytics, preferably within a marketing or e-commerce environment.
- Proficiency in SQL is mandatory; experience with Python or R for data manipulation is highly preferred.
- Expertise in data visualization tools like Tableau, Looker, or Power BI.
- Strong understanding of marketing metrics (CAC, LTV, Retention, ROAS).
- Proven ability to manage large datasets and solve complex business problems.
- Exceptional communication skills with the ability to influence cross-functional teams.