Deskripsi Pekerjaan
Join Verkada's dynamic marketing team as a Senior Digital Growth Manager for the JAPAC region! In this pivotal role, you'll spearhead innovative digital marketing strategies to accelerate customer acquisition and drive sustainable business growth across Japan, Australia, and other key markets. You'll own end-to-end campaign execution across multiple channels, leveraging data-driven insights to optimize performance and maximize ROI. Collaborate closely with product, sales, and design teams to create compelling growth narratives that resonate with our enterprise and mid-market audiences. This is your opportunity to shape Verkada's market expansion while working with cutting-edge security technology solutions.
Tanggung Jawab
- Develop and execute comprehensive digital growth strategies for the JAPAC region, focusing on customer acquisition and market penetration
- Design, launch, and optimize multi-channel marketing campaigns including SEM, SEO, social media, content marketing, and email automation
- Analyze campaign performance metrics to identify growth opportunities and implement data-driven optimizations
- Partner with regional sales teams to align marketing initiatives with sales objectives and pipeline generation
- Manage and optimize marketing technology stack including CRM, marketing automation, and analytics platforms
- Lead A/B testing initiatives to improve conversion rates across digital funnels
- Present growth insights and performance reports to senior leadership with actionable recommendations
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field with 5+ years of digital growth marketing experience
- Proven track record of driving customer acquisition in B2B tech or SaaS environments
- Expertise in digital marketing channels (SEM, SEO, social, email, content) and marketing automation tools
- Strong analytical skills with experience in data interpretation using platforms like Google Analytics, HubSpot, or similar
- Experience managing marketing budgets and demonstrating ROI for campaigns
- Fluency in English and proficiency in at least one JAPAC language (Japanese preferred)
- Ability to thrive in fast-paced environments with cross-functional collaboration