Deskripsi Pekerjaan
We are seeking a highly motivated and experienced Senior Digital Marketing Executive to join our dynamic team at Empire Asia Events Marketing. As a key member of our marketing department, you will be responsible for driving digital marketing initiatives that support our event marketing campaigns. You will be involved in the full project lifecycle, from planning and pre-event promotion to onsite execution and post-event evaluation. This is an excellent opportunity for a creative thinker with a passion for events and digital innovation to make a significant impact.
In this role, you will lead a team of digital marketing specialists, ensuring that all digital channels are optimized for maximum reach and engagement. You will work closely with internal stakeholders and external vendors to deliver cohesive, data-driven campaigns that enhance brand visibility and drive ticket sales or registrations for our events. Your analytical skills will be key in measuring campaign performance and making strategic adjustments to achieve KPIs.
At Empire Asia Events Marketing, we value innovation, collaboration, and excellence. As a Senior Digital Marketing Executive, you will play a pivotal role in shaping our digital presence and contributing to the success of our world-class events. If you are ready to take your career to the next level, we invite you to apply.
Tanggung Jawab
- Develop and execute comprehensive digital marketing strategies for events, ensuring alignment with overall marketing and business objectives.
- Manage end-to-end digital campaigns including SEO, SEM, email marketing, social media, and content marketing.
- Lead the creation of engaging content across multiple digital channels to maximize audience reach and engagement.
- Collaborate with the events team to plan and execute pre-event, on-site, and post-event digital marketing activities.
- Analyze campaign performance using web analytics tools, providing actionable insights and recommendations for optimization.
- Oversee budget allocation for digital marketing channels, ensuring cost-effective spending and maximum ROI.
- Manage and mentor junior team members, fostering a culture of creativity and continuous improvement.
- Stay up-to-date with the latest digital marketing trends and technologies to keep our strategies innovative.
Kualifikasi
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum 5 years of experience in digital marketing, with at least 2 years in a senior or supervisory role.
- Proven track record in planning and executing successful digital campaigns for events or live experiences.
- Expertise in SEO, SEM, social media marketing, email marketing, and content management systems.
- Proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics) and marketing automation platforms.
- Strong project management skills with the ability to handle multiple campaigns simultaneously.
- Excellent communication and interpersonal skills to collaborate across teams and with external partners.
- Creative mindset with strong problem-solving abilities and attention to detail.