Deskripsi Pekerjaan
Are you a data-driven marketer looking to elevate your career with a high-growth investment firm? Mind Kinesis Investments is seeking a results-oriented Senior Digital Marketing Executive to join our dynamic team in the heart of Singapore's financial district at Raffles Place.
We operate on a performance-first culture; we believe that your compensation should directly correlate with the impact you create. Our business thrives on innovation and agility, and we are looking for a professional who is not just capable of managing campaigns, but one who obsesses over ROI and scalability. As a testament to our commitment to excellence, our top performers in FY 2024 were rewarded with a total of 8 months of bonuses. If you have the drive to achieve, we have the platform to reward you.
In this role, you will be instrumental in architecting and executing digital strategies that drive acquisition and brand authority. You will work closely with stakeholders to translate business goals into high-converting digital campaigns.
Tanggung Jawab
- Develop, implement, and optimize comprehensive digital marketing strategies across SEM, SEO, and Social Media channels.
- Analyze campaign performance metrics to derive actionable insights, ensuring high ROI and continuous improvement.
- Manage end-to-end digital ad spend, ensuring all budget allocations align with lead generation and conversion targets.
- Collaborate with the creative team to produce high-performing ad copy, landing pages, and creative assets.
- Conduct regular A/B testing on digital funnels to increase conversion rates and decrease customer acquisition costs (CAC).
- Monitor market trends and competitor activities to maintain our competitive edge in the investment sector.
- Report key performance indicators (KPIs) to management with a focus on data-backed strategic recommendations.
Kualifikasi
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum 3-5 years of hands-on experience in digital marketing, preferably within the financial or high-growth sector.
- Proven track record of managing multi-channel digital campaigns with a focus on measurable revenue growth.
- Advanced proficiency in Google Ads, Meta Ads Manager, and web analytics tools (e.g., Google Analytics 4).
- Strong analytical skills with the ability to interpret large datasets and translate them into strategy.
- Exceptional communication skills and the ability to work in a fast-paced, results-oriented environment.
- Self-motivated with a strong entrepreneurial spirit and a desire for high-performance rewards.