Deskripsi Pekerjaan
Are you a strategic and analytical digital marketing professional looking to drive growth in a global technology leader? Advantech, a premier provider of embedded computing and IoT solutions, is seeking a skilled Senior Digital Marketing Executive to join our dynamic team in Perai, Penang. In this pivotal role, you will be responsible for shaping our digital identity, executing high-impact campaigns, and leveraging data-driven insights to enhance brand visibility and lead generation. We are looking for a self-motivated individual who thrives in a fast-paced environment and is passionate about staying ahead of digital trends. Join us to make a significant impact on our marketing strategy and contribute to the success of our industrial IoT solutions.
Tanggung Jawab
- Develop and execute comprehensive digital marketing strategies aligned with company business goals.
- Manage and optimize SEO, SEM, and social media advertising campaigns to maximize ROI.
- Create compelling, high-quality content including blog posts, whitepapers, and marketing collateral.
- Analyze web traffic, campaign performance, and user behavior to refine marketing tactics.
- Collaborate with cross-functional teams to ensure consistent brand messaging across all channels.
- Monitor industry trends and emerging technologies to keep Advantech at the forefront of digital innovation.
- Assist in the management of marketing automation tools and CRM systems.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 3-5 years of proven experience in digital marketing, preferably within the technology or industrial sector.
- Strong proficiency in Google Ads, Facebook Ads Manager, and SEO tools (e.g., SEMrush, Ahrefs).
- Excellent command of written and spoken English.
- Proficient in using analytics tools such as Google Analytics and Adobe Analytics.
- Strong project management and organizational skills with the ability to prioritize tasks effectively.
- Demonstrated ability to work independently and as part of a collaborative team.