Deskripsi Pekerjaan
Are you a results-driven digital marketing leader with a passion for PPC? Lagoon Media Asia is seeking a Senior Digital Marketing Manager (PPC Lead) to join our growing team in Bonifacio Global City. In this strategic role, you will take ownership of our paid media initiatives, driving high-performance campaigns that accelerate brand growth and deliver measurable business impact.
At Lagoon Media Asia, we specialize in innovative marketing solutions that produce tangible results. As the PPC Lead, you will be responsible for developing and executing comprehensive paid media strategies across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and beyond. You will lead a talented team of digital marketing professionals, foster a culture of data-driven decision making, and ensure every campaign is optimized for maximum ROI.
Your expertise will directly influence our company's growth trajectory. You will collaborate closely with creative, content, and analytics teams to craft compelling ad copy, design high-converting landing pages, and fine-tune targeting strategies. Whether managing large budgets, testing new ad formats, or analyzing performance metrics, you will be at the forefront of digital innovation.
We are looking for a seasoned leader with a proven track record in PPC management, exceptional analytical abilities, and a desire to mentor and inspire. If you thrive in a fast-paced environment and are ready to make a significant impact, we invite you to join Lagoon Media Asia and elevate your career to new heights.
Tanggung Jawab
- Develop and execute data-driven PPC campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other platforms to achieve KPIs.
- Lead, mentor, and manage a team of digital marketing specialists, fostering a culture of high performance and continuous learning.
- Monitor and analyze campaign performance, prepare detailed reports, and make data-backed recommendations for optimization.
- Manage advertising budgets effectively, ensuring optimal allocation and maximum return on investment.
- Collaborate with creative teams to produce compelling ad copy, high-converting landing pages, and eye-catching visual assets.
- Stay abreast of industry trends, algorithm updates, and new platform features to maintain a competitive edge.
- Build and maintain strong partnerships with platform representatives to leverage beta features and exclusive opportunities.
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 5+ years of experience in digital marketing, with at least 3 years focused on PPC campaign management.
- Proven track record of managing large budgets (PHP 5M+) and delivering significant ROI.
- Expert proficiency in Google Ads, Facebook Ads Manager, and other major PPC platforms.
- Strong analytical skills, with experience using Google Analytics, Excel, and data visualization tools.
- Exceptional leadership and team management abilities, with a passion for mentoring.
- Excellent communication and stakeholder management skills.
- Relevant certifications (e.g., Google Ads Certification, Facebook Blueprint) are highly preferred.