Deskripsi Pekerjaan
At Abunda Technology PTE.LTD., we are at the forefront of innovation, providing cutting-edge technology solutions that empower businesses worldwide. We are seeking a highly skilled and creative Senior Digital Marketing Specialist to drive our digital marketing strategies and elevate our brand presence in the competitive tech landscape.
In this role, you will lead efforts to design and execute data-driven marketing campaigns across various digital channels, including search engines, social media, email, and display networks. Your expertise in performance marketing and growth hacking will be crucial in optimizing conversion funnels and achieving measurable results. You will work closely with cross-functional teams to ensure alignment with overall business objectives and deliver a cohesive brand experience.
The ideal candidate has a deep understanding of digital marketing trends, a strong analytical mindset, and a passion for driving growth. As a Senior Digital Marketing Specialist, you will be responsible for managing substantial advertising budgets, conducting competitive analysis, and providing actionable recommendations to key stakeholders. You will also explore new channels and technologies to stay ahead of the curve. This is a unique opportunity to shape the digital marketing strategy of a fast-growing company and see the direct impact of your work. Apply today to join Abunda Technology in Central Region, Singapore.
Tanggung Jawab
- Develop and implement comprehensive digital marketing strategies to drive brand awareness and lead generation.
- Manage and optimize performance marketing campaigns across channels including Google Ads, Facebook, LinkedIn, and programmatic platforms.
- Analyze campaign data and metrics to identify trends, insights, and opportunities for optimization.
- Collaborate with content, design, and product teams to ensure cohesive messaging and branding.
- Execute A/B tests on landing pages, ad creatives, and audience targeting to improve conversion rates.
- Monitor budget allocation and spending to maximize ROI and achieve KPIs.
- Stay up-to-date with industry trends and emerging digital marketing technologies.
- Prepare regular reports on campaign performance and present insights to stakeholders.
Kualifikasi
- Bachelor’s degree in Marketing, Business, or a related field.
- Minimum 5 years of experience in digital marketing, with a focus on performance marketing and growth.
- Proven experience managing multi-channel campaigns across search, social, and display.
- Expertise in Google Ads, Facebook Ads Manager, and analytics tools (Google Analytics, Looker Studio, etc.).
- Strong analytical skills and data-driven decision-making ability.
- Excellent written and verbal communication skills.
- Experience with SEO/SEM, email marketing, and marketing automation tools is a plus.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.