Deskripsi Pekerjaan
Hilti is making a significant strategic investment in its global digital marketing capabilities by building a best-in-class in-house B2B Paid Media Center of Excellence. We are seeking an exceptional and visionary Senior Digital Media Manager to architect and lead this critical function from our Petaling Jaya hub. This is a career-defining opportunity to build a global media program from the ground up.
As the Senior Digital Media Manager, you will be the strategic architect and operational driver behind Hilti's global paid media programs. You will orchestrate high-impact, multi-channel campaigns across Search, Social, Programmatic, and emerging platforms, specifically designed to target complex B2B buyer journeys. Your core mission is to transform how Hilti connects with construction professionals, engineers, and project managers worldwide, directly driving measurable pipeline growth, revenue, and brand leadership.
You will lead the strategy, execution, and continuous optimization of a multi-million dollar media budget. Partnering closely with regional marketing leaders, content creators, and analytics teams, you will ensure every media dollar is invested for maximum ROI. You will champion experimentation with AI-driven automation, sophisticated attribution modelling, and new media formats to keep Hilti at the cutting edge of B2B digital engagement.
At Hilti, we offer a culture of ownership, collaboration, and relentless improvement. This role is a high-exposure opportunity to make a tangible impact on a global scale. We provide the tools, trust, and team to let you do your best work. If you thrive on using data to drive decisions, have a proven track record in B2B performance marketing, and are ready to shape the future of digital media for a world-class brand, we want to hear from you.
Tanggung Jawab
- Develop and execute the overarching global paid media strategy across Search, Social, Programmatic, and B2B platforms to accelerate pipeline generation and brand awareness.
- Lead the planning, implementation, and daily optimization of high-budget B2B digital campaigns, ensuring strict alignment with regional sales and marketing objectives.
- Establish and manage a rigorous testing and experimentation roadmap for audiences, creatives, channels, and bidding strategies to continuously improve ROI.
- Partner with Data & Analytics teams to build robust attribution models, dashboards, and reporting frameworks that translate media performance into actionable business insights.
- Manage and mentor a team of digital media specialists, fostering a culture of high performance, innovation, and continuous learning.
- Own agency relationships and external partnerships, driving strategic alignment and ensuring world-class execution and optimal value delivery.
- Act as the central champion for Paid Media best practices, educating cross-functional teams on integrated campaign strategies and sharing insights on market trends and competitive landscapes.
- Manage the global media budget, providing accurate forecasting, pacing, and financial reporting to senior leadership.
Kualifikasi
- Bachelor's degree in Marketing, Business, Communications, or a related field. MBA is a plus.
- 7+ years of experience in digital media management, with at least 3+ years in a senior leadership role within a B2B environment (in-house or leading agency).
- Deep expertise in managing and scaling campaigns across Google Ads, LinkedIn Campaign Manager, Bing Ads, and Programmatic platforms (e.g., DV360, The Trade Desk).
- Strong analytical skills with proven experience using analytics tools (Google Analytics, Adobe Analytics) to drive strategic decisions and present data narratives to executives.
- Demonstrated experience managing large advertising budgets (Million USD+) with a strong focus on performance marketing and measurable ROI.
- Excellent leadership and stakeholder management skills, with the ability to influence and collaborate effectively across diverse global teams.
- Strong understanding of the B2B sales cycle, marketing automation platforms (e.g., Marketo, HubSpot), and CRM integration (Salesforce).
- Fluent in English (additional languages are a strong plus).