Deskripsi Pekerjaan
We are seeking a highly skilled and strategic Senior Digital Planner to join our dynamic marketing team in Biñan, Laguna. This role is perfect for a creative thinker with a strong analytical mindset who can drive impactful digital marketing campaigns from conception to execution. As a senior member of the team, you will take the lead in developing cutting-edge strategies that elevate our brand presence and deliver measurable results across all digital channels.
In this role, you will be responsible for planning, creating, and implementing integrated digital marketing campaigns that align with our business objectives. You will leverage data-driven insights to optimize performance, manage budgets, and collaborate with cross-functional teams to produce compelling content. The ideal candidate is proactive, results-oriented, and passionate about staying ahead of industry trends.
This is a talent pooling initiative for future upcoming projects. If you are ready to take your career to the next level and contribute to impactful digital initiatives, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive digital marketing strategies that drive brand awareness and business growth.
- Plan and manage multi-channel campaigns including SEO, SEM, social media, email marketing, and display advertising.
- Oversee budget allocation and optimize spending to maximize ROI across all campaigns.
- Analyze campaign performance using tools like Google Analytics and provide actionable recommendations for improvement.
- Collaborate with creative teams to develop engaging content that resonates with target audiences.
- Monitor industry trends and competitor activities to identify new opportunities and best practices.
- Lead and mentor junior planners, fostering a collaborative and growth-oriented team environment.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- At least 5 years of proven experience in digital planning, marketing, or a similar senior role.
- Strong track record of managing and optimizing successful digital marketing campaigns.
- Proficiency in digital tools and platforms such as Google Ads, Google Analytics, SEO tools (e.g., SEMrush, Ahrefs), and social media management platforms.
- Excellent analytical skills with the ability to transform data into strategic insights.
- Exceptional written and verbal communication skills in English.
- Highly organized with strong project management skills and attention to detail.
- Ability to thrive in a fast-paced, collaborative environment and handle multiple projects simultaneously.