Deskripsi Pekerjaan
Are you an E-Commerce specialist ready to take the lead? Oriental Food Industries Sdn Bhd, a premier name in the Malaysian food manufacturing sector, is expanding its digital footprint. As a key member of our marketing team, you will be instrumental in defining how our diverse range of products reaches the modern consumer online.
We are looking for an innovative and strategic Senior E-Commerce Executive to join our dynamic team in Ayer Keroh, Melaka. This is not just a job; it is a launchpad for your career in the booming digital commerce space. You will be empowered to make decisions, test new ideas, and see the direct results of your work on our bottom line.
In this pivotal role, you will be the captain of our online marketplace strategy. You will take full ownership of our presence on key platforms including Shopee, TikTok Shop, Lazada, and our official website. Your mission is to drive unprecedented sales growth, enhance brand visibility, and deliver a seamless digital customer journey.
You will lead the planning and execution of high-impact marketing campaigns, meticulously manage budgets for maximum ROI, and dive deep into analytics to inform future strategies. Beyond daily management, you will identify new business opportunities, forge strategic partnerships with platform KOLs/influencers, and stay ahead of E-Commerce trends in a rapidly evolving market.
Why join Oriental Food Industries? You will be working with a team of passionate professionals committed to quality and innovation. Located in the heart of Ayer Keroh, Melaka, you will enjoy a supportive work environment that values work-life balance and professional growth. If you are a data-driven, creative problem-solver with a passion for the fast-paced world of E-Commerce and a deep understanding of the Malaysian consumer landscape, we want to hear from you. Take your career to the next level and help us connect our beloved products with customers across the nation.
Tanggung Jawab
- Strategize, plan, and execute the daily operations of our flagship E-Commerce platforms (Shopee, TikTok Shop, Lazada, etc.) to maximize sales and profitability.
- Develop and manage marketing campaigns, including paid ads, flash sales, bundle deals, and voucher strategies, ensuring optimal ROI targets are met.
- Monitor and analyze platform performance metrics (traffic, conversion rates, AOV, ROAS) and provide actionable insights and weekly reports to management.
- Manage product listings, ensuring accurate descriptions, high-quality visuals, and effective SEO to maximize organic visibility and conversion.
- Coordinate with the creative and content teams to produce engaging assets, including live streaming content, social media posts, and product videos specifically for TikTok Shop.
- Handle inventory coordination to ensure stock availability for all platforms and manage end-to-end order fulfillment and customer service issues.
- Conduct regular competitive analysis and market research to identify trends, opportunities, and threats within the FMCG E-Commerce space.
- Liaise with platform account managers to negotiate best-in-class support, secure premium placements, and align on promotional calendars.
Kualifikasi
- Bachelor's Degree in Business Administration, Marketing, E-Commerce, or a related field.
- Minimum of 3-5 years of hands-on experience managing E-Commerce operations, preferably within FMCG, F&B, or retail sectors.
- Proven track record of driving sales growth and managing high-volume campaigns on Shopee and TikTok Shop (knowledge of seller center backend is mandatory).
- Strong analytical mindset with proficiency in tools like Google Analytics, Microsoft Excel (Pivot Tables, VLOOKUP), and platform-native analytics dashboards.
- Excellent understanding of digital marketing dynamics, including influencer marketing (KOL/KOC), social media advertising, and SEO/SEM.
- Exceptional project management skills with the ability to multitask, prioritize, and meet tight deadlines in a fast-paced environment.
- Strong communication and interpersonal skills, with the ability to collaborate cross-functionally. Fluency in English, Bahasa Malaysia, and Mandarin is highly preferred.
- Willing to be based in Ayer Keroh, Melaka, and work on-site.