Deskripsi Pekerjaan
Are you a creative strategist with a passion for building iconic consumer brands? Mr Bean, a household name in Singapore, is looking for a dynamic Senior Executive/Assistant Manager, Branding to join our marketing team in Senoko. In this role, you will play a pivotal part in shaping the future of our brand identity, ensuring our message resonates across all touchpoints, from digital campaigns to in-store experiences.
We are seeking a high-energy professional who thrives in a fast-paced environment and possesses a sharp eye for design and consumer trends. You will work closely with cross-functional teams to execute business-wide initiatives, drive brand growth, and elevate our presence in the competitive F&B market. If you are a storyteller at heart and a strategist by trade, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive brand strategies to strengthen market positioning.
- Manage end-to-end campaign planning, from conceptualization to execution and performance tracking.
- Collaborate with internal stakeholders and external agencies to ensure consistent brand voice across all media channels.
- Analyze consumer insights and market trends to identify new growth opportunities for the brand.
- Oversee brand assets, including packaging, marketing collateral, and digital content, ensuring alignment with brand guidelines.
- Assist in organizing and executing brand activation events and promotional activities.
- Monitor and report on brand performance metrics to optimize marketing ROI.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 3–5 years of experience in brand management, marketing communications, or advertising.
- Strong understanding of branding principles and consumer behavior, ideally within the F&B or retail sector.
- Excellent project management skills with the ability to handle multiple stakeholders and deadlines.
- Proficiency in digital marketing tools and content management systems.
- Creative mindset with strong analytical and problem-solving capabilities.
- Excellent communication skills, both written and verbal, with a keen eye for aesthetic detail.