Deskripsi Pekerjaan
Are you a visionary marketer ready to elevate a world-class hospitality brand? Accor is looking for a creative Senior Executive or Assistant Manager to lead our Digital, Marketing, and Communication efforts. In this dynamic role, you will be the architect of our brand narrative, crafting compelling content that engages audiences across social media, digital platforms, and public relations channels. You will leverage data-driven insights to optimize campaigns, ensuring our voice resonates with a global audience. If you thrive in a fast-paced environment and possess a passion for storytelling, this is your opportunity to shape the future of digital engagement at Accor.
Tanggung Jawab
- Develop and execute comprehensive digital marketing strategies to enhance brand visibility and engagement.
- Manage and optimize content across social media channels, corporate websites, and digital advertising platforms.
- Coordinate public relations activities, including media relations and press releases, to maintain a strong brand reputation.
- Analyze marketing performance metrics (KPIs) to drive continuous improvement and maximize ROI.
- Create and manage high-impact email marketing campaigns and newsletters to nurture leads and retain customers.
- Collaborate closely with cross-functional teams to ensure consistent communication and alignment with business objectives.
- Stay abreast of the latest digital trends and tools to keep our strategies competitive and innovative.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 4 to 6 years of proven experience in digital marketing, communications, or a similar role.
- Strong proficiency in digital tools such as CMS platforms, SEO software, and email marketing solutions.
- Excellent written and verbal communication skills in English, with the ability to write compelling copy.
- Demonstrated experience in managing social media accounts and executing PR campaigns.
- Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
- Ability to work under pressure and manage multiple projects simultaneously in a deadline-driven environment.