Deskripsi Pekerjaan
We are seeking a dynamic and strategic Senior Executive or Assistant Manager to spearhead our Healthcare Communications and Outreach initiatives. In this pivotal role, you will drive impactful storytelling and lead public education campaigns that resonate with diverse audiences. You will be responsible for crafting compelling narratives that bridge the gap between complex medical information and the general public, ensuring clarity, engagement, and trust. The ideal candidate will manage digital engagement strategies, oversee the production of high-quality content, and collaborate closely with subject matter experts to ensure accuracy and compliance. By leveraging digital platforms and traditional media channels, you will significantly enhance our brand visibility and foster a strong connection within the healthcare community.
Tanggung Jawab
- Develop and implement comprehensive healthcare communication strategies to drive public awareness and engagement.
- Create and curate high-quality content, including press releases, blog posts, white papers, and educational materials.
- Lead digital engagement campaigns across various social media channels and online platforms to maximize reach.
- Monitor and analyze the performance of communication initiatives using analytics tools to optimize future outreach efforts.
- Collaborate with internal medical, marketing, and executive teams to translate technical data into accessible language.
- Manage relationships with external partners, media outlets, and stakeholders to amplify campaign effectiveness.
- Ensure all communications adhere to healthcare regulations, compliance standards, and industry best practices.
Kualifikasi
- Bachelor’s degree in Communications, Public Relations, Marketing, or a related field.
- Minimum of 3-5 years of experience in healthcare communications, public relations, or digital marketing.
- Proven track record of developing successful public education campaigns and impactful storytelling initiatives.
- Strong writing, editing, and proofreading skills with a keen eye for detail and tone.
- Familiarity with healthcare regulations, compliance standards, and industry-specific terminology.
- Proficiency in digital marketing tools, CMS platforms (e.g., WordPress), and analytics software.