Deskripsi Pekerjaan
Are you a passionate marketing professional looking to make your mark on one of Malaysia's most iconic household brands? MAMEE is seeking a dynamic and highly creative Senior Executive, Brand to join our team in Subang Jaya. In this pivotal role, you will be at the heart of our brand strategy, helping to shape the narrative, identity, and growth of our product portfolio.
As a Senior Brand Executive, you will collaborate with cross-functional teams to execute innovative marketing campaigns, analyze consumer behavior, and ensure our brand stays ahead in a competitive market. We are looking for a storyteller and a strategist who can translate consumer insights into impactful brand experiences that resonate with our audience.
If you are driven by excellence, thrive in a fast-paced environment, and are ready to take your career to the next level with a market leader, we want to hear from you. You will have the opportunity to lead end-to-end brand projects, manage agency relationships, and contribute to the long-term success of MAMEE’s diverse product lines.
Tanggung Jawab
- Develop and execute integrated brand marketing campaigns to drive product awareness and market share.
- Analyze market trends, competitor activity, and consumer insights to identify growth opportunities.
- Collaborate with creative agencies to produce high-quality marketing materials and digital content.
- Manage the brand budget, ensuring cost-efficiency and ROI for all marketing activities.
- Coordinate with Sales and Trade Marketing teams to ensure brand consistency at the point of sale.
- Monitor brand health metrics and prepare regular reports for management review.
- Assist in the product launch process, from concept development to go-to-market strategy.
- Maintain brand integrity across all touchpoints, ensuring alignment with global brand guidelines.
Kualifikasi
- Bachelor’s Degree in Marketing, Business Administration, or a related field.
- Minimum 3-5 years of experience in brand management or consumer marketing, preferably within the FMCG sector.
- Strong analytical skills with proficiency in interpreting market data and consumer research.
- Excellent verbal and written communication skills in English and Malay.
- Proven ability to manage multiple projects simultaneously under tight deadlines.
- Creative thinker with a strong eye for design and brand storytelling.
- Ability to work effectively both independently and as part of a collaborative team.
- Familiarity with digital marketing tools and social media platforms for brand engagement.