Deskripsi Pekerjaan
Are you a strategic thinker with a passion for brand storytelling and environmental stewardship? We are seeking a dynamic Senior Executive, Brand & Sustainability to join our high-performing marketing team in the heart of Kuala Lumpur. In this role, you will be the custodian of our brand identity, ensuring that our market presence not only drives growth but also aligns with our core sustainability initiatives.
You will be responsible for translating complex sustainability data into compelling brand narratives, monitoring multi-channel campaign performance, and providing actionable insights that influence our strategic direction. The ideal candidate is an analytical marketer who understands the intersection of consumer trends, digital performance, and corporate social responsibility.
Tanggung Jawab
- Develop and execute integrated brand campaigns that highlight our commitment to sustainability.
- Analyze campaign performance, social media engagement, and brand sentiment using industry-standard analytics tools.
- Prepare comprehensive monthly performance reports, providing data-driven insights to leadership to optimize marketing ROI.
- Collaborate with cross-functional teams to ensure consistent brand messaging across all digital and offline touchpoints.
- Monitor market trends and competitor activities to identify opportunities for brand differentiation and sustainable innovation.
- Manage end-to-end campaign tracking, from setup to post-campaign reporting and optimization recommendations.
- Assist in the development of CSR communication strategies that resonate with our target audience and stakeholders.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum of 3-5 years of experience in brand management, digital marketing, or corporate sustainability roles.
- Strong proficiency in analytics tools (e.g., Google Analytics, Meta Business Suite, Hootsuite, or similar).
- Excellent communication and storytelling skills, with the ability to translate technical data into executive-level presentations.
- Proven track record in managing high-impact digital campaigns and tracking KPI performance.
- Deep interest in sustainability trends and the ability to integrate ESG principles into brand strategy.
- Strong project management skills with the ability to handle multiple stakeholders in a fast-paced environment.