Deskripsi Pekerjaan
Join Marina Bay Sands as a Senior Executive in Digital Marketing and shape the digital future of our world-renowned museum and attractions. We're seeking a visionary strategist to drive immersive online experiences that captivate global audiences and amplify our cultural offerings. In this pivotal role, you'll develop cutting-edge digital campaigns that transform visitor engagement, boost ticket sales, and elevate our brand presence across digital platforms. Collaborate with cross-functional teams to create data-driven strategies that blend creativity with analytics, ensuring our digital storytelling resonates with diverse demographics. This is your opportunity to make a tangible impact at an iconic destination where innovation meets heritage.
As part of our dynamic marketing ecosystem, you'll leverage emerging technologies and consumer insights to craft memorable digital journeys. From SEO-optimized content to targeted social media initiatives, you'll be at the forefront of digital transformation in the cultural tourism sector. If you're passionate about merging artistry with analytics and thrive in fast-paced environments, Marina Bay Sands offers the perfect stage to elevate your career while contributing to Singapore's premier entertainment destination.
Tanggung Jawab
- Develop and execute comprehensive digital marketing strategies for museum and attractions, focusing on audience growth and conversion optimization
- Lead SEO/SEM initiatives to enhance online visibility and organic traffic across digital platforms
- Manage social media channels, content calendars, and influencer partnerships to boost engagement
- Analyze campaign performance using analytics tools (Google Analytics, Adobe Analytics) and generate actionable insights
- Collaborate with creative teams to produce compelling digital content including videos, blogs, and interactive experiences
- Oversee email marketing automation and CRM campaigns to nurture visitor relationships
- Monitor digital trends and competitive landscape to identify growth opportunities
- Manage digital marketing budgets and ensure ROI optimization across all campaigns
Kualifikasi
- Bachelor's degree in Marketing, Communications, Digital Media, or related field; Master's preferred
- 5+ years of digital marketing experience with 2+ years in senior roles, preferably in tourism, hospitality, or cultural institutions
- Proven expertise in SEO/SEM, content marketing, social media strategy, and analytics tools
- Strong project management skills with ability to execute multi-channel campaigns
- Experience with CRM platforms (Salesforce, HubSpot) and marketing automation tools
- Exceptional analytical abilities with data-driven decision-making mindset
- Creative thinker with ability to translate complex cultural narratives into engaging digital experiences
- Excellent communication and stakeholder management skills