Deskripsi Pekerjaan
We are seeking a dynamic and strategic Senior Executive to lead our marketing and corporate communications initiatives. In this pivotal role, you will craft impactful narratives that advance the YMCA’s mission and deepen our connection with the community.
As a key member of our team, you will oversee media engagement strategies, ensuring our brand voice resonates with diverse stakeholders. You will lead internal communications to foster a cohesive organizational culture and drive external publicity efforts that support our strategic goals. You will collaborate with cross-functional teams to develop integrated marketing campaigns, manage brand reputation, and produce compelling content for various channels including digital and print.
Join us in making a tangible difference in the community through effective and strategic communication.
Tanggung Jawab
- Develop and implement comprehensive corporate communication strategies aligned with organizational goals.
- Manage media relations, coordinate press releases, and handle inquiries from journalists and stakeholders.
- Lead internal communication initiatives to keep staff informed and engaged.
- Create high-quality, engaging content for newsletters, social media, and press releases.
- Oversee brand consistency and monitor public perception to protect and enhance reputation.
- Organize and manage company events, press conferences, and public relations activities.
- Analyze communication metrics to optimize campaign performance and ROI.
Kualifikasi
- Bachelor’s degree in Communications, Marketing, Public Relations, or a related field.
- Minimum 5 years of experience in corporate communications or marketing, preferably in the non-profit or social services sector.
- Strong writing and editing skills with a demonstrated portfolio of published work.
- Proven track record in media relations, crisis management, and stakeholder engagement.
- Excellent interpersonal skills with the ability to build relationships at all levels.
- Proficiency in digital marketing tools, content management systems, and social media platforms.
- Ability to work independently and collaboratively in a fast-paced, results-oriented environment.