Deskripsi Pekerjaan
Join Be International Marketing Sdn. Bhd. as a Senior Executive, Marketing (Nutritionist) and become a driving force behind innovative health-focused campaigns. We're seeking a strategic visionary to lead our marketing initiatives across digital and traditional channels, bridging nutrition science with compelling consumer messaging. In this pivotal role, you'll develop data-driven strategies to elevate our nutritionist-led products, build brand authority in the competitive wellness sector, and drive measurable growth through integrated campaigns.
Collaborate with cross-functional teams to translate nutritional expertise into engaging content, while leveraging market insights to identify emerging wellness trends. You'll oversee end-to-end campaign execution, from ideation to performance analysis, ensuring our messaging resonates with health-conscious consumers. If you're passionate about merging marketing excellence with nutrition science and ready to make a tangible impact in Malaysia's dynamic health landscape, we invite you to bring your expertise to our innovative team.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies for nutritionist-led products across digital and offline channels
- Lead data-driven campaigns to increase brand awareness and customer acquisition in the wellness sector
- Conduct market research to identify nutrition trends and competitive landscape opportunities
- Collaborate with product development and sales teams to align marketing initiatives with business objectives
- Manage digital marketing channels including social media, email marketing, and content creation
- Analyze campaign performance metrics and optimize strategies for maximum ROI
- Oversee creation of marketing collateral including educational content, brochures, and promotional events
Kualifikasi
- Bachelor's degree in Marketing, Nutrition, Health Sciences, or related field
- 5+ years of marketing experience with 2+ years in health/wellness or nutrition sector
- Proven track record of developing and executing successful integrated marketing campaigns
- Strong analytical skills with proficiency in marketing analytics tools (Google Analytics, SEMrush)
- Expertise in digital marketing channels including social media, email automation, and SEO
- Exceptional communication skills with ability to translate scientific concepts into consumer messaging
- Project management experience with ability to lead cross-functional initiatives