Deskripsi Pekerjaan
Join Kingsmen's dynamic marketing team as a Senior Executive, Marketing Operations & CRM, where you'll spearhead transformative initiatives that bridge data analytics, customer engagement, and business growth. This pivotal role empowers you to architect and optimize our CRM ecosystem, designing automated workflows that streamline marketing campaigns while maximizing operational efficiency. You'll harness the power of data-driven insights to refine targeting strategies, personalize customer journeys, and drive measurable ROI across all marketing channels. Collaborate closely with sales, digital, and product teams to ensure seamless integration between customer touchpoints and business objectives. Your expertise will directly influence Kingsmen's market expansion by identifying growth opportunities through predictive analytics and customer segmentation. If you're passionate about leveraging technology to create impactful marketing experiences, this is your chance to shape the future of our customer-centric operations.
Tanggung Jawab
- Oversee CRM strategy implementation, system administration, and data hygiene protocols
- Design, build, and optimize automated marketing workflows using platforms like Marketo/HubSpot
- Analyze customer data to identify trends, generate actionable insights, and inform strategic decisions
- Develop KPI dashboards and performance reports for marketing campaigns and customer journeys
- Collaborate with IT and sales teams to ensure CRM alignment with business development goals
- Train marketing teams on CRM tools and best practices for data utilization
- Lead CRM migration projects and system integrations to enhance cross-departmental efficiency
Kualifikasi
- Bachelor's degree in Marketing, Data Science, Business Analytics, or related field
- 5+ years in marketing operations, CRM management, or similar technical marketing roles
- Expertise in CRM platforms (Salesforce, HubSpot) and marketing automation tools
- Proven track record of implementing data-driven marketing strategies with measurable ROI
- Strong analytical skills with experience in SQL, data visualization, and predictive modeling
- Cross-functional collaboration experience with sales, product, and IT teams
- Certification in CRM systems (e.g., Salesforce Administrator) preferred