Deskripsi Pekerjaan
Join PERSOL as a Senior Executive, Marketing (Retail) and drive impactful brand strategies in a dynamic retail environment. We're seeking a visionary leader to spearhead innovative marketing initiatives that captivate audiences and elevate our brand's market presence. This role offers the opportunity to shape consumer experiences through cutting-edge digital campaigns, data-driven insights, and cross-functional collaboration. You'll work at the intersection of creativity and analytics, transforming market trends into actionable growth strategies while managing a team of marketing professionals. If you're passionate about retail marketing and ready to make a measurable impact, this is your chance to excel in a fast-paced, results-oriented setting.
Tanggung Jawab
- Develop and execute integrated marketing campaigns across digital and traditional channels
- Lead social media strategy to boost brand engagement and community growth
- Analyze market trends and consumer behavior to identify growth opportunities
- Manage marketing budgets and ROI tracking for all initiatives
- Collaborate with product, sales, and creative teams for campaign alignment
- Mentor junior marketing professionals and foster team development
- Monitor competitor activities and industry innovations
- Implement A/B testing and optimization frameworks for campaign performance
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field
- 5+ years of retail marketing experience with campaign leadership
- Proven expertise in social media marketing and content strategy
- Strong data analysis skills with marketing analytics tools (Google Analytics, etc.)
- Experience managing cross-functional teams and projects
- Knowledge of retail consumer psychology and market segmentation
- Proficiency in marketing automation platforms (HubSpot, Marketo)
- Excellent communication and presentation abilities