Deskripsi Pekerjaan
Join Pos Malaysia as a Senior Executive, Performance, Partnerships & Website, where you'll spearhead strategic acquisition initiatives across digital, partnerships, events, and website channels. This pivotal role focuses on optimizing lead generation and conversion performance to drive sustainable business growth. You'll develop data-driven campaigns, analyze customer behavior patterns, and implement innovative digital strategies that enhance user engagement and conversion rates. By collaborating with cross-functional teams and managing key partnerships, you'll expand Pos Malaysia's market reach while ensuring seamless omnichannel experiences. The position requires a results-oriented leader who can translate market insights into actionable strategies that align with organizational objectives.
Tanggung Jawab
- Design and execute multi-channel acquisition campaigns across digital, partnerships, events, and website platforms
- Optimize lead generation funnels and conversion rates through data-driven testing and iteration
- Develop and nurture strategic partnerships to expand customer acquisition channels
- Analyze campaign performance metrics and provide actionable insights for continuous improvement
- Oversee website strategy, content optimization, and user experience enhancements
- Collaborate with marketing, sales, and product teams to align acquisition strategies
- Monitor industry trends and competitive landscape to identify growth opportunities
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field (Master's preferred)
- 5+ years of experience in digital marketing, partnerships, or acquisition roles
- Proven track record in lead generation and conversion optimization
- Strong analytical skills with proficiency in marketing analytics tools (Google Analytics, CRM)
- Experience managing vendor relationships and partnership negotiations
- Expertise in digital marketing channels (SEO, SEM, social media, email)
- Excellent project management and cross-functional collaboration abilities