Deskripsi Pekerjaan
Join Samsonite's dynamic marketing team as a Senior Executive – Public Relations & Influencer Marketing. In this pivotal role, you'll drive brand visibility and engagement through innovative PR strategies and influencer partnerships. You'll craft compelling narratives that resonate with global audiences while amplifying Samsonite's legacy of quality and innovation across Southeast Asia. Collaborate with cross-functional teams to execute integrated campaigns that align with brand objectives and market trends. Monitor industry shifts to identify emerging opportunities and mitigate reputational risks. Your expertise will shape how consumers perceive Samsonite in an evolving digital landscape.
What We Offer: A collaborative environment where creativity meets strategy, competitive benefits, and opportunities to work with a globally recognized leader in travel solutions. Grow your career while contributing to iconic brand campaigns.
Tanggung Jawab
- Develop and execute comprehensive PR strategies to enhance brand visibility and media presence
- Identify, engage, and nurture relationships with key media influencers and stakeholders
- Coordinate end-to-end influencer marketing campaigns across digital platforms
- Monitor industry trends and competitor activities to inform strategic decisions
- Manage crisis communications and maintain positive brand reputation
- Collaborate with creative teams to align PR initiatives with brand campaigns
- Analyze campaign performance metrics and optimize strategies for maximum impact
Kualifikasi
- Bachelor's degree in Marketing, Communications, Public Relations, or related field
- 3+ years of hands-on experience in PR and influencer marketing
- Proven track record of successful media partnerships and campaign execution
- Strong network of media contacts and influencer relationships in Singapore
- Exceptional written communication and storytelling abilities
- Proficiency in digital marketing tools and analytics platforms
- Ability to thrive in fast-paced environments with competing priorities