Deskripsi Pekerjaan
We are building a talent pool of Senior Google Ads Specialists for future client opportunities. The Senior Google Ads Specialist is responsible for developing, implementing, and optimizing high-impact PPC campaigns across Google's advertising platforms. You'll drive measurable results by managing search, display, and YouTube advertising initiatives while collaborating with cross-functional teams to align with business objectives. This role requires a strategic thinker who can translate complex data into actionable insights, continuously refine campaign performance, and stay ahead of digital marketing trends. Join our dynamic team where your expertise in Google Ads will directly contribute to client growth and revenue generation.
Tanggung Jawab
- Develop and execute comprehensive Google Ads strategies across Search, Display, Shopping, and YouTube platforms
- Conduct in-depth keyword research, competitor analysis, and market trend identification
- Optimize campaign performance through bid management, ad copy refinement, and audience targeting
- Monitor, analyze, and report on KPIs using Google Analytics and third-party tools
- Collaborate with marketing teams to align PPC initiatives with broader digital marketing goals
- Manage campaign budgets while maximizing ROI and achieving performance targets
- Stay updated on Google Ads algorithm changes and industry best practices
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field (or equivalent experience)
- 3+ years of hands-on Google Ads campaign management experience
- Google Ads certifications (Search, Display, Video Advertising)
- Proven track record of achieving and exceeding KPIs in PPC campaigns
- Advanced proficiency in Google Analytics and data visualization tools
- Strong analytical skills with ability to interpret complex datasets
- Excellent written and verbal communication skills