Deskripsi Pekerjaan
Hebe Beauty is seeking a visionary Senior KOL Specialist to spearhead our influencer marketing initiatives. In this pivotal role, you will take charge of the brand's influencer conversion strategy, moving beyond isolated campaigns to cultivate sustainable, long-term relationships with Key Opinion Leaders (KOLs). You will be responsible for curating high-quality content, analyzing engagement metrics, and ensuring that influencer collaborations drive tangible business results. We are seeking a creative strategist who can bridge the gap between brand messaging and authentic creator storytelling to elevate our presence in the competitive beauty industry.
Tanggung Jawab
- Develop and execute comprehensive influencer marketing strategies focused on long-term brand growth and conversion.
- Identify, vet, and manage relationships with top-tier Key Opinion Leaders (KOLs) and content creators across various platforms.
- Analyze campaign performance data to optimize content strategy and maximize Return on Investment (ROI).
- Craft compelling briefs and collaborate with creative teams to ensure brand alignment in KOL deliverables.
- Monitor industry trends and competitor activities to keep the brand ahead of the curve in the beauty sector.
- Negotiate contracts and manage influencer budgets effectively.
Kualifikasi
- Minimum of 3-5 years of experience in influencer marketing, KOL management, or digital PR.
- Strong analytical skills with the ability to interpret data and translate it into actionable marketing strategies.
- Excellent verbal and written communication skills, with a knack for negotiation and relationship building.
- Deep understanding of the Philippine beauty landscape and consumer behavior.
- Proven track record of managing high-profile influencer campaigns.
- Bachelor’s degree in Marketing, Communications, Business, or a related field.