Deskripsi Pekerjaan
Perennial is looking for a dynamic and results-oriented Senior Manager / Manager, Marketing Communications to lead the marketing initiatives for the iconic Capitol Singapore and CHIJMES. In this pivotal role, you will be responsible for enhancing the customer experience through strategic mall-wide promotions, engaging events, and comprehensive digital outreach. Your mission will be to drive patron traffic significantly and increase tenant sales, ensuring these prestigious locations remain vibrant destinations in the heart of Singapore.
As a key member of our marketing team, you will develop and execute holistic marketing strategies that resonate with both local and international audiences. We are looking for a visionary leader who can blend creativity with data-driven insights to maximize the commercial success of our retail assets.
Tanggung Jawab
- Develop and implement comprehensive marketing strategies for Capitol Singapore and CHIJmes to drive footfall and tenant sales.
- Plan, coordinate, and execute high-profile mall-wide promotions, seasonal events, and community engagement activities.
- Lead digital outreach campaigns across social media, email marketing, and the official website to boost brand visibility.
- Analyze marketing performance metrics (KPIs) and provide actionable insights to optimize campaign effectiveness.
- Collaborate closely with anchor tenants and retail partners to create cross-promotional opportunities.
- Manage the marketing budget and ensure cost-effective allocation of resources for maximum ROI.
- Maintain strong relationships with media partners and influencers to enhance brand reputation.
Kualifikasi
- Minimum 5-7 years of experience in marketing communications, retail marketing, or property management.
- Proven track record of managing large-scale events and promotions in a retail or hospitality environment.
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Strong leadership and team management skills with the ability to mentor junior marketing staff.
- Excellent proficiency in digital marketing tools, content management systems, and analytics platforms.
- Exceptional written and verbal communication skills in English.
- Strong project management skills with the ability to work in a fast-paced, dynamic environment.